Business plan (BP) - a plan for the development, the necessary development of new areas of activity of the company, the creation of new types of business.
The main meta-expansion of the BP is the planning of the government's activity of the firm at the nearest and in the distance, periodically until the demand of the market and the possibility of withdrawing the necessary resources.
Power supply functions:
1) Possibility of choosing a BP for developing a business strategy, generating new lines of activity;
2) Planning, which allows you to evaluate the possibility of developing a new direct activity, control the process of the middle firm;
3) the possibility of obtaining financial resources from the side;
4) The possibility of getting money from potential partners and so on.
Security software:
Project Expert (Proinvestconsulting)
Vimogi BP:
- Clarity,
- consistency,
- Logicality,
- Objectivity,
- Clear structure.
BP structure:
1. Title page;
2. Summary;
3. History of business;
4. Description of goods (services);
5. Description of documents in the market, on the commodity market;
6. Description of competitors, assessment and choice of competitive strategy;
7. Virobnichy plan;
8. Marketing plan;
9. Organizational plan;
10. Financial plan;
11. Research and development plan;
12. Addendum.
Title page:
Name of business address, legal status. Director, contacts. Names of the leaders. The company's greatest achievements for 1-2 years. The essence of the project. Participation in the project and transfer of financing.
The whole thing is a little more than 25 rows.
Summary:
Contribution of the local part to the project. Approximately 2 sides, but no more than 4-5 sides. Feel free to write if the BP is already folded. Folds into 3 parts:
― Introduction (metaplan, briefly summarizes the essence of the project),
― the main part (style description of all the key elements of the BP and its main parts),
― innovation (factors of the future success of the enterprise are considered)).
Description of products (services):
1) A specific description of the product and the method of yogo zastosuvannya (powerfulness of the product can be bought with the needs of a potential purchase);
2) Tendentsії zastosuvannya opremennogo goods (chi z zrostatime chi change zastosuvannya varіv);
3) What is the range of similar products that the enterprise will offer?
4) How jealous is the protection of the product (patent, rights)
5) Rate of price for the product
6) Possibilities of after-sales service
The analysis will help Galusi:
Matrix "McKinsey".
It is necessary to show the absolute size of the market, whether the market is weak before growth or stagnation. The main segments in any activity. Sensitivity to the market to internal and external factors. There is a difference between cyclical and seasonal changes.
It is necessary to describe the main competitors, their parts of the market and segments.
Date the forecast for product sales.
Assessing competitors and choosing a competitive strategy:
Competitive forces:
1) Competing companies that have already gained a foothold in the Galuz market
2) New competitors are entering the market and producing similar products
3) Threat from the side of substitute goods
4) Influx of sellers (post-owners)
5) Influx of buyers (clients)
Competitive strategies that allow you to fight against all competitive forces:
1) Advantage in vitratakh
2) Differentiation (the company's own product and service with unique characteristics, secured by the trademark ™)
3) Focus (focus on one segment of the market, a single group of products, etc.).
BP may have descriptions of competitive strategy and its specific stagnation.
Virology plan:
Includes a technical description of the production and economical distribution of this drug. Short, to the point, it is not recommended to use technical jargon.
The production plan may include economical expansion of production costs. In addition, the culprits were given evidence on food coming:
1) What are the main methods of production and technologies?
2) What is the underlying structure of the manufacturing process, the operation of production?
3) What are the possible achievements in operations?
The structure of the production process can be better shown using an additional diagram of the production flows.
4) What kind of materials are needed?
5) Who are the main customers of the company (address names)?
6) Have any critical officials been identified (“University Places”)?
7) What are the requirements for the implementation of production? Why are you already working hard at work? What are the plans for this expansion?
8) How can a business capture the effect of the scale of production?
9) What is the structure of the vitrat?
10) How often are situations not reported and during operational operations?
11) How does the speed control work?
12) Description of the installation as necessary, necessary and post-installations.
13) Where will virobnitstvo be expanded?
14) Yaka working force What is needed for the development process today and in the future?
15) What does the qualification of a worker provide the necessary responsibilities? ta in.
Organizational plan:
A necessary description of the form of power in taking over the place and the inclusion of partners in the organization of justice.
Here they mean:
1) Form of power;
2) The size of the statutory capital;
3) The main authorities behind the parts of the contribution;
4) Organizational structure company management;
5) short description personnel, business partners;
6) Graphs for the implementation of investments by the hour, the development of the business, the division of investments between subcontractors, graphs that display the hourly interim and final results of the project, graph How to finance the project and turn over credit resources.
Marketing section:
This section describes the main steps of a company to create an effective market for its product.
This type of nutrition requires notification from your department:
1) What are the main segments of this galouze market?
2) What groups of buyers are based on income level, demographics, etc. can you see?
3) Which market segment is the business targeting?
4) What part of the market does the company want to target?
5) Do you want to squeeze out a competitor or try to find your niche?
6) What is the main method of pricing a product?
7) What kind of net profit will the company provide at the same price?
8) How was the reduction/reduction system transferred?
9) What channels will your company present its products? Do we end up with intermediaries and the insurance company selling products directly (through a power line)?
10) What methods of stimulation will the company aim to stagnate?
11) How is the budget for financing the sale of goods?
12) Does the company intend to organize after-sales service?
Financial section:
The materials of the front sections are removed and they are supplied in the best possible way.
The first section of the financial plan includes:
1) The forecast for implementation obligations is 3 years in advance. For the first rock, the tribute is paid monthly, for the second - quarterly, for the third - the total amount of sales per river. The product description is indicated in a varnished and natural expression. Here it’s important to fully understand the break-free point.
2) A forecast of income and expenses (for the first 3 years with a monthly breakdown for the first river).
Task: show how the business income is formed and changed.
The forecast includes the following indicators:
- sales volume,
- consistency of the products being sold,
― total profit from sales,
― back-of-the-shelf expenses for species,
- income before taxes are paid,
- income tax,
- pure profit.
3) Cooking forecast - will be on the basis of the plan for penny payments and payments and allows you to calculate the necessary amount pennies worth to implement the project in a timely manner.
Task: check the synchronicity of the acquisition and disbursement of funds. If you don't agree, consider taking out short-term loans.
The influx of funds is formed through the sale of products, mines, investments in statutory capital, and loans.
4) Establishing a balance of assets and liabilities of the enterprise (the beginning and end of the first stage of project implementation are being formed)
Another part of the financial plan is the financing strategy. Here you need to know about the following foods:
1) How many funds are required to implement the project?
2) How did you make these investments?
3) What is the structure of these investments?
4) For what purposes will the investment be spent?
5) How can investments improve the profitability of a business?
6) When will the first profit be taken away?
7) What is the profitability of investments?
Whose insurance will be based on financial analysis of the business activity. For financial analysis of an enterprise, the following groups of indicators are used:
liquidity,
profitability,
business activity,
financial stability,
market activity.
This article examines the generally accepted structure of a business plan, which allows for the division of any business in a warehouse and consistently conveys the necessary information to a potential investor, starting with the essence of the project of his team. sensing indicators of effectiveness.
So, the business plan consists of the following warehouses:
The summary section is necessary so that those who first develop your business plan can quickly appreciate what you have to read in its entirety. Therefore, the most important information may appear here itself, and here:
This section of the business plan is introductory and serves to get to know you and your business. After you formulate it, you and everyone who reads this part will have a clearer understanding of who you are, how you started your business and how you develop its development in the future.
Describe the history of the company, directly its activities, so that it is clear what you do and how you have come so far. Here you can describe the mission and purpose of your business. And also, you should determine the direction of your business so that the result that your company plans to achieve at the right time.
This section follows after you have described your business, its history and future developments. Now you need to convey to the potential investor the essence of the product that you are selling to your friends.
To first indicate the scope of activity of your business:
Then indicate the demand that satisfies your product, after which its characteristics and competitive advantages are described.
Strategic analysis consists of the basic stages of clear preparation of business plans for both commercial and non-profit organizations, technical and economic planning of investment projects, and the direction of the strategist. ії behavior over the market.
The method of strategic analysis is to assess the influx of factors from the external and internal environment into the organization, and to determine the strategic orientations of the enterprise in the future. In addition to strategic analysis, the goals of the organization are identified, in order to achieve which it is planned to implement the future business.
You can learn how to conduct strategic analysis using the SWOT analysis method.
As a result of the development of the marketing plan, we are obliged to eliminate the most important indicator for further financial developments - the sales obligation of products, which varies throughout the entire assortment and in the entire enterprise. To determine the value, it is necessary to survey the market, evaluate its capacity, conduct an analysis of competitors, determine the price and necessary characteristics of the product, then formulate a sales plan and achieve it.
The development plan describes how we will ensure the successful implementation of plans for the sale of our products. It is necessary to describe how the goods are prepared and in what quantities, as well as how many costs must be borne for manufacturing finished products. As a result, we are obliged to withdraw the plan from the release of finished products and our responsibility, which will lie in the further development of the business plan.
This is an important section of any business plan that describes the necessary resources that need to be allocated in order to carry out operations. The investment plan characterizes the possessions that need to be purchased, its characteristics, availability, salary and productivity, the amount of current assets that will be needed to produce production of the product, a description of human resources, as well as financing no investment.
In order to implement a project, it is necessary to plan tasks that need to be accomplished in order for our business to achieve strategic goals. In order to understand if the business is still functioning and generating real profits, you need to know the date when the preparations will be completed and sales will begin. You also need to understand in what stages you need to make investments and what kind of money you need at a particular time.
In the financial plan, we assess the forecast indicators of the project’s activity, which is reflected in economic officials: rising prices, inflation, exchange rates, planned income and expenses. The result of this section is forecasting reports about the results of business activities and analysis of these indicators.
Knowing the data about income and expenses, as well as the amount we invest in the project, we need to understand how effective the investment is in our business, and what the effectiveness of the project is. To evaluate the effectiveness, we will use the following parameters:
By reviewing these parameters, we can show the investor how profitable and effective our project is, and then whether we can invest in new money.
Under the project risks, it is understood that a difference in the indicators of effectiveness of the project has been transferred, which is due to the influx of insignificance.
To analyze the risks of a project, it is necessary to:
To complete our duties, please short description The project we have developed, its essence, results and results:
Finally, there is a need to ensure that the project is accepted before implementation.
As you can learn from this statistic, developing a business plan is a laborious process that requires high level qualification of a specialist. If you want to get financing from a bank or a private investor for your business plan, optimal solutions will turn to professional consulting agencies. However, if you want to independently apply to everyone, you will benefit from using our additional program for developing a business plan, which includes a report Pokrokov instructions The business plan should follow the structure as established by this statute. If you have lost your food, you can find answers to them by downloading the program and learning the materials that come with it.
The structure of a business plan for an enterprise stems from its recognition as a document in which the results of pre-investment research are systematized behind a comprehensive scheme.
A business plan for an enterprise may have such sections.
1. Summary.
3. Analysis of the galley market.
4. Assessment of competition.
5. Marketing plan.
6. Forecast zbutu.
7. Financial plan and indicators of the effectiveness of the project.
8. Risk analysis.
A business plan begins with a title page, which indicates: the name of the company initiating the project, its name, as well as the author of the project, and the place where the business plan is being prepared.
Summary є short wikilad the essence of the investment project. It is important to keep it short (1-2 pages) and contain a description of the key points that can allow the decision-makers to formulate their proposal before the project is approved. A resume is the culmination of a business plan and is created after it is completed.
2. Characteristics of the project and description of the product.
In this section it is necessary to provide a short description of the current influences of the products produced by the enterprise, and to provide the results of a peer-to-peer analysis of similar products on the market.
Name of the product and its specification;
The area of production is functionally important (products are intended for any business);
Main technical, aesthetic and other characteristics of the product;
Indicators of technological effectiveness and versatility of products;
Compliance with standards and regulations;
vartisna characteristic;
stage of product development (idea, draft design, working draft, prototype, completed batch, serial production);
Vimoga before production (to control the quality, preparation of workers, maintenance);
Possibility of further development of the product;
Umovi production of products;
Advantages of products over analogues;
Export possibilities of products.
The enterprise itself can be described in the same way. Description of the PIDPRIMIT on the Meti Formannes in Osіb, yaki Priyamyut Insvestitzіinі -Rishhennya, Chitkoy Vyalovnna about the Piddrimism of the Yakkt Investovanni of the abundance partner with the realist project.
The description of the enterprise may include the following data:
The name of the enterprise and its organizational and legal form;
The legal address is that of the postal address;
Organizational structure of the enterprise;
A short economic-geographical and historical background (place of origin of the enterprise, date of discovery, initial purposes of the enterprise and information about developments over the past hour).
3. Analysis of the galley and the market.
Insufficient analysis of the market and potential partners, their tastes, drinks, financial capabilities, etc. - One of the most common reasons for business failures.
It is necessary to segment the market, measuring the size and volume of markets for the company’s products.
Market segmentation is the process of seeing different parts (segments) of the market that are divided into one type of product by the same characteristics.
Market size is the territory where goods are sold over a period of time.
Market relevance is the burden of goods sold on the market over a period of time.
Part of the market is the supply of the products of the enterprise to the aggregate sales obligation to this market.
In this division all product contracts for the first and last periods of the planning period will be reinsured.
It is necessary to carry out an analysis, indicating how long it will take for products to establish themselves above the market and how officials will contribute to the expansion of the market (prospects for the development of the country, region, competition, etc.). Here it is very important to see the weaknesses and strengths of your own and competitors, to evaluate the competitiveness of the manufactured products.
As such, the output information is important for the sale and assessment of possible risks.
Since it is important to conduct reliable research on the market, because they can be expensive and not full of crops, you can prepare a trial batch of the product, the sale of which will provide valuable information about the market, especially since the entrepreneur himself has a direct role in the sale of goods or services provided.
In this case, you should completely gain respect for this:
How often and willingly do shoppers buy your product?
they go to his company for services;
Whoever buys his own goods or goes out of his way for services that
got it herself;
How long did it take to sell the entire batch of goods or
assignment of one service;
How buyers react to the price of their product. You can play with the price of the product and marvel at the result of a decrease in the price of sales and an expanded number of employees.
Therefore, during a trial sale, it is necessary to remove as much information as possible. It would be nice to have a good time with your friends, as changes would cause a stink external look, clear parameters, packaging, provision of services. In this case, it is not obligatory to satisfy the interests and drink of all your friends. It is necessary to target a product and service to a specific group of buyers, with their own needs and tastes, to direct a thorough selection of products and services, to conquer a niche over the market for that product (service) and to acquire and lose it.
4. Competition assessment
The fourth section of the business plan is devoted to competitor analysis. No one needs to know about the following foods:
Who is a competitor today, and in what future do it: who is stable, on the way to decline?
Yakі vіdmіnnostі cоgo goods (services) vіd analogіchnih tovarіv (services) competitorіv?
Just to be honest, what are the chances of new competitors emerging?
Why would you want to turn them around?
Meta tsego division - to make it easier to choose the best tactics of competitive struggle and to guard your company from other people's mistakes. Up to the number typical pardons You can try to take advantage of the oversaturated market. A detailed analysis of your competitors can help you change your strategy and make adjustments to your daily activities so that you can better compete with your supers. Moreover, such an analysis needs to be carried out continuously if the markets are changing from a permanent change, and a successful debut will attract new competitors.
It is necessary to speak out on those sides of the activity, to be afraid of the superiority in front of the competitors (high quality of the products and services, the information of the staff), Of course, for the sake of your mind, the stench is visible).
5. Marketing plan.
The section provides an assessment of the market potential of the enterprise. Obyagtu zbutu products (services) of industrial enterprises with a glance forecasting є most important and collapsible, shards of production for the current market, that molding of the level and the structure of the cost of production determines the results of the implementation investment project.
The results of market monitoring are also the basis for developing a long-term strategy and flow policy for enterprises and indicate their needs for material, human and financial resources.
The section consists of many parts.
The first part provides a description of the current situation on the market: market structure, competition from other suppliers of similar products or substitute products, elasticity of prices, reactions and the market for social and economic processes, product distribution channels, growth rates, etc.
In the other part of the section, it is necessary to provide a description of the main competition in the market:
Type of competition (for assortment, service and market segment) - primary competition, part of the market, potential competition (the hour of the “window of opportunity” before the emergence of new competition and the emergence of a new competitor);
Competitive advantages (strengths of the enterprise) - satisfaction with market demand, market penetration, reputation of the enterprise, financial strength, competitiveness of the enterprise;
The importance of the competitiveness of the enterprise transferred to the market;
Changes in the development of the market (costs, time, technology, leading workers, conservatism of buyers, patents and trademarks);
Legislative restrictions (supported by the law for possible potential buyers and in the order - methods of satisfaction, necessary for the time being, to be spent, associated with satisfaction of the possible) and forecasting changes in legislative assistance;
Factors for ensuring success in the market (highest customer satisfaction, efficiency of delivery of products or services, selection of personnel, geographical distribution).
In the third part of the section, it is necessary to produce the results of an analysis of the competitive aspects of the enterprise’s products (services), which may have a significant impact on the development of pricing and marketing strategies and will be used to formulate a production plan. Analysis of the competitiveness of products is carried out, as a rule, on the basis of indicators of lively berries and ready-to-eat indicators, which is similar to the methods used in Russia. The supply of products with obvious analogues means that this also applies. At this stage, you can first determine the closest prices for products. This part of the section can be added to the description of the product.
6. Forecast zbutu.
The main elements of the sold product are:
1. Product distribution scheme: independently through wholesale organizations, stores, etc.
2. Price adjustment: how to determine the price of a product (service), what is the amount of profit received, at what intervals it is possible to change the price so that it gives the opportunity to recoup expenses and withdraw sufficient income.
4. Methods of stimulating employees: how to get new customers - expand business areas, increase production, improve product (service), provide guarantees and additional service to customers, etc.
5. Formation and promotion of good thoughts: how and in what ways can you achieve a strong reputation for your products (services) and the company itself.
At large enterprises, forecasts will be prepared based on the significant changes in the market conditions under the kernel industry and the protection of the main kerivnitsa from marketing and the head commercial kerivnitsa. For small firms, the forecast is prepared by a commercial ceramics specialist. Regardless of the title of “head man,” this will ensure the timely preparation of a reliable forecast.
The triviality of the forecast period lies behind the recognition of the forecast. Forecasts are likely to be based on the needs of enterprises, the quality of products and the minds of production. Forecasts for enterprises are divided into short-term, mid-term and long-term.
Research and development methods for forecasting have been developed. In fact, the greatest expansion has come from such forecasting methods.
Thought of the group of kerivniki. At small enterprises, the marketing specialist is preparing an exciting start for the future. Then a group of ceremonies discuss and evaluate the forecast. The smells can be confirmed and look at the forecast.
A combination of thoughts from the practitioners of the services will be discussed. This method is a unique combination of assessments of several sales agents and professional managers. Sales agents are preparing estimates that are considered and consistent with their criteria. Regular ratings are given to the marketing service manager. The Marketing Service Manager is preparing a forecast that is based on the opinions of healthcare professionals. You can submit your latest forecast to other business managers for further clarification.
Last year's turnover. With this method, data about the past period is used as a basis for transferring the current data to the future. The working forecast conveys that the product turnover of the current market will increase from the in-line market in the same way as the product turnover of the in-line market will increase from the current market:
Commodity turnover of the coming fate = .
Analysis of trends and cycles. When forecasting trends and cycles, a number of key officials are identified. This is ahead of the long-term growth trends of companies, cyclical fluctuations in business activity, seasonal changes in the company’s life and possible irregular influx of strikes, technical changes and the emergence of new competitors. Based on the influx of these factors, extensive estimates are given, diagrams and graphs are prepared that characterize the indicators of the future. This method involves the selection and processing of statistical data, the selection of statistical methods.
Mathematical models. This method is based on a variety of regression, structural and simulation models. Using this method, it is possible to identify symptoms of the economy and indicators of business activity associated with possible future events. Forecasts are based on estimates of factors identified in this way.
The forecasted object may depend on various obvious and relevant factors. This may include factors such as population size, population income, price range in the region, uneven income distribution, the number of stores that sell goods, and the intensity of advertising. For example, since the company sells petroleum products through interconnection stations, one of the growth factors will be an increase in the registration of cars in the region. However, it is necessary to objectively identify and evaluate this influx.
This is the most modern and most accurate method. Otherwise, their stagnation in unstable minds, if the nature of the interconnections of the economy changes, can lead to deception.
The market for the goods of this galusa is the production area and your part of the market. This way, by making a forecast for all problems, you will be able to assess the part of the market that can be withdrawn from business. Since Galouze's forecasts are available to businesses, this method can simplify the preparation of forecasts.
Analysis of the product range. There are many enterprises that produce a variety of products to satisfy one or more industrial needs. Therefore, they have to work out a forecast for the skin product. Then we will make forecasts for the use of strong products to obtain the desired result of this kind of production. To simplify this process, the company, which generates a large range of viruses, combines similar groups of viruses.
In fact, in most cases there is a stagnation of various methods.
7. Financial plan
Which section of the business plan is based on the main indicators of the effectiveness of the project
Denmark has given a business plan to support the results of the forecast for the production and sale of products. When developing a financial plan, there may be characteristics of the mind in which the implementation of the investment project is transferred:
· tax mix (change in types of taxes, tax rates and payment lines, trends in change);
· Change the exchange rate for which the project is being managed;
· Differentiated inflationary characteristics of the middle;
· Date of start and hour of implementation of the project,
· Organize the project.
Methodical ambushes financial planning The importance of the effectiveness of the investment project, as well as the stage of the financial plan, is widely known.
The financial plan includes three documents: A report on profits and surpluses, a Balance sheet and a report on cash flows.
The report on revenues and expenses reflects the operational activities of the enterprise during the current period of the project. With this help, you can calculate the size of the profit that is generated by the business during the current period.
The balance sheet displays financial industry At the end of the expansion period, from the analysis of which it is possible to reach a reliable conclusion about the growth of assets and the stability of the financial sector of the enterprise, the project is being implemented during the period.
The report about the waste of kosti shows the formation and process of cooking, as well as the surplus of kosti in the dynamics from period to period.
The most extensive forms of financing investment projects:
Shareholder investment - investing in capital by adding shares.
Budgetary support is provided directly for the implementation of investment programs through direct subsidies.
Leasing is a way of financing an investment, based on a long-term lease for preserving the rights of ownership of the landlord.
Borgove finance - for the management of bank loans and borgovie debts for legal and physical persons.
5. Mortgage - a type of imposition of an indestructible lane for the possession of a penny position.
8. Analysis of project risks.
The problem of income loss and income for the virobnichy financial activities enterprise is one of the main ones. For industrial enterprises, risk means the likelihood of an unfavorable situation that can lead to the waste of part of its resources, the loss of income, or the appearance of additional costs as a result of industrial and financial activities.
At a minimum, take care of the following types of risks:
Virobnychi, associated with various destructions
manufacturing process or process of production of raw materials, materials and components;
Commercial, related to the sale of products on the market not in
in full communication;
Financial risks that are affected by inflationary processes,
non-payments, fluctuations in exchange rates, etc.;
Risks associated with force majeure circumstances, which can
buti viklikanі neperedbachennymi obstaviny (vіd zmіni political course to spontaneous dash).
Carry out a clear and simple analysis of the rhiziku. For the first time, the appointment of risk factors and stages of work, with the vicariance of any vinification of the risk. Kіlkіsnyy analіz transferring the appointment of rozmіru rizik, scho folded tasks.
Consists of the following sections:
Section 1. "Companies' capabilities (summary)."
Section 2. "Registered description of the company."
Section 3. “View of goods (services).”
Section 4. “Markets for selling goods (services).”
Section 5. "Competition in the markets will be a problem."
Section 6. "Virobnichiy plan".
Section 7. "Marketing Plan".
Section 8. "Legal plan"
Section 9. "Organizational plan."
Section 10. “Risk assessment and insurance.”
Section 11. "Financial plan".
Section 12. "Financial strategy".
The volume of this section does not require too many sides. Yogo text can be understood and nefahivtsev - borderline simplicity and minimum of special terms. The work on this division is extremely important, the shards of wine do not scatter a friendly work on investors and creditors, then they gave a business plan of the stench simply not to marvel.
In a summary summary, we can give the most likely investors and creditors of the company (among them, and її shareholders) a two-fold note: “What do you stink for the successful implementation of your plan?” і “What is the risk of spending pennies with them?” Whose division is responsible for expanding the structure of the business plan, if it is possible to achieve complete clarity of the diet.
In the division of the “Possibility of firms (summary)”, all directions of the firm’s activity, the whole market in the skin direct and the field of firms in these markets are ranked in priority order. At the skin directly, methods are established, which firms are pragmatic, strategies for reaching them, which include the transfer of necessary entries. Subject to skin strategy, different individuals are identified. Which section contains information, information about the company, and all the necessary data that characterize its commercial activity.
Vlasna business plan begins with I'll describe the dirty stuff companies. It is not his responsibility to change too many sides. The description should show the main types of activities and the nature of the company. There is no need to go into detail; some of it can be included in other sections.
Whose section has a trace of evidence for such power. What is a manufacturing company, what is a trading company, what is it in the service sector? What does she intend to offer her clients? Is it devastated? In what geographic areas do you intend to develop your business (locally, regionally, internationally)?
You can also provide a summary of what stage of development the company has reached. Why should this business be at an early stage, if it does not yet have a comprehensive range of products? Is there a wide range of products, but marketing hasn’t started yet? Are you already marketing your products and planning to expand the scale of your activities? Tobto. bring the feasibility of the project to fruition.
It is very important to formulate business goals. It is possible that the company will not be able to enter into a single sales target in any geographical area. Or, perhaps, she is considered to be a secret company or an added candidate for another company. Statement of such goals is important for the reviewer and can be perceived as inappropriate for other significant interests before making a proposition. Of course, these goals may seem realistic and achievable.
This section of the business plan describes all the products and services that the company produces. This section is written about the importance of the selection of goods and services that may form the basis of the company’s business. The section must provide a description of all current and new products and services that the company has provided for such food:
1. What products (services) does the company represent? Describe them.
2. First image of the product (photo of the baby).
3. Product name.
4. What kind of needs (relevant and potential) will satisfy the presented goods and services?
5. How much will a person spend on these goods (services)?
6. How expensive are these goods (services)?
7. To what extent do these goods (services) comply with the law?
8. In what markets and how are stinks sold?
9. Why do employees give preference to these products (services) of the company? What should be its main advantage? Why do they have shortcomings?
11. What are the prices at which goods (services) are sold? How to spend on this production? What profit will the sales of one leather product (service) bring?
12. What are the main technical and economic indicators of goods (services)?
13. Does this product have a brand name?
14. How is after-sales service organized for these products, including technical components?
Tsej razdіl spramirovanno vyvchennya rinkіv i allow pіdpriєmtsyu clearly reveal who buys this product and de yogo niche above the market.
As a beginner, you need to know the following nutrition:
1. What markets is your company active in? What types of markets are covered by the firm?
2. What are the main segments of these markets for skin products (services)?
3. How are the markets (market segments) in which the company operates, based on commercial efficiency and other market indicators?
4. What does the company infuse into the products (services) of each of these segments?
5. What are the prospects for changing the needs of consumers in all market segments?
6. How should you respond to changes?
7. How do you take care of your needs and nutrition?
8. What is the import volume of the national skin market and the segment that is being studied for all goods (services) of the company?
9. What are the forecasts for the development of the capacity of segments of the skin market?
10. What is the market reaction to new products (services)?
11. Are market tests and sales trials carried out?
After submitting your request for food in this section of the business plan, you must submit:
Assessment of potential market capacity.
Assessment of potential sales obligation.
Assessment of real sales volume.
Here it is necessary to make a realistic assessment of the strengths and weaknesses of competing products (services) and name the companies that produce them, and the information that indicates those products that have the greatest competition them, compare competing goods (services) at a base price, characteristics, service , warranty claims and other legal requirements. This information is completely presented in the form of a table. The following briefly outlines the obvious advantages and disadvantages of competing goods (services). It is important to imagine how knowledge about the actions of competitors can help your company create new and improved products (services).
The following shows the advantages and disadvantages of competing firms, determine the scope of each competitor in the market, show who commands the maximum and minimum price, whose products are the clearest. It is necessary to rank the competitive positions of firms in order to clarify their position and identify the possibility of potential enhancements. For all target markets, it is necessary to equate the position of the company with the position of competitors based on such criteria as advertising, placement, products, services, prices and image.
The rank of the company and its main competitors is indicated on a 5 or 10 point system. For the entire market, it is necessary to equalize transport costs with those of competitors, the consistency of products and packaging, establish the possibility of lower prices, as well as information about the advertising campaign and the image of companies.
Post changes:
Hello, dear blog readers. The first and most important time that you can earn when starting a business is to create a business plan. Ensure that the business plan is accurate, well-thought out, and thoroughly worked out. You have every chance of success if you manage to implement your ideas competently and in the future you will overcome all the difficulties that you will encounter when starting a business, as well as methods Their verse.
Pomilkova thought, if people say: “What is the business plan for me, because I want to sell e-books on the Internet? I’m not going to borrow money from the bank to start my own business, what about your business plan?” As a rule, when talking about home business on the Internet, it is not perceived as a serious business, but as a gimmick.
A business plan is essential to your success. This will help you visualize your business strategy, and you will be able to clearly achieve your goal. A business plan is aimed directly at achieving the goal, not allowing you to walk around with stakes, but allowing you to achieve success.
1) What am I selling?(Technology, gadgets, cars, e-books, phones, etc.)
2) What do people want most?(Profitability, money, saving time, etc.)
3) Vitrati?(Domain, hosting, security software, advertising expenses etc.)
4) What is my whole market?(Students; people who are looking for earnings; unemployed; women; pensioners, etc.)
5) How long does it take to test the strategic plan?
Who are your clients? How many products do you require? Here it is necessary to ensure that clients need a product that is unique. The less competition is better for you. You need to give a product of high quality, building to protect people, whatever they want to take away.
Competitor analysis. What products should they promote to their market? What is the price of these products? What is the nature of their sites? How does product delivery work? Constantly analyze the activities of your competitors.
Short-line marketing strategies – these are your actions that lead to an immediate increase in traffic to your site: advertising, optimization of pages for search servers.
Long-term strategies are a set of approaches that will bring you a steady flow of traffic: creating a distribution list, free of charge on your site, the content of the site itself.
Here the following pattern emerges: if the price is too low, it is associated with the low viscosity of the product, a higher price can indicate high viscosity. However, if the price is fixed, your product may not meet the customer acquisition criteria. Test different prices, find the price that will be optimal.
Here there is a division between digital and material goods. When it comes to material goods, the delivery method is also covered, for example, courier delivery, as well as delivery. If you are selling an electronic product, it is necessary to protect your product from criminals.
How many payment methods do you offer to your clients? Sleeping great quantity There are several payment methods: payment to the courier, post-payment, bank transfer, electronic money.
In conclusion, I would like to say that weak organization and planning are the main reasons for most failures. Analyze competitors, test, experiment with your business - this will lead to success. A well-formed business plan is a guide to your destination. Correctly developing and adjusting a business plan will help you achieve success in any kind of business.
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