A number of companies from a variety of industries, including the beauty, sports, home decor and beverage industries, have already adopted AR to bring online and offline worlds closer together, to go beyond passive marketing tricks and create dynamic, squealing evidence that awakens the senses of clients and You will bring my earnings to a new level. Timing is no less, it takes an hour for people to adapt to everything new, so the first tests of AR on social platforms and Pokémon Go are as simple and accessible as possible, so that people can get to know and experiment with the technology.
In order for customers to gain new evidence of interaction with AR technology - and, finally, turn to you - marketers have the responsibility to properly pursue innovation, development and practical functions.
You can’t forget that looking at the world through the screen of your phone can be quite overwhelming, as overwhelming as it gets. If continued for long periods of time, AR technology can become boring and disorienting for residents. In the long term, you will be able to work on glass surfaces - windows, windows, store windows - to implement your AR ideas.
Most of the AR games released in 2017 are less daring and less practical. For example, the “Ben and Jerry” game, launched in the fall on the Facebook platform, allowed people to catch marshmallows in their mouths, thereby increasing their respect until the launch of a new freezer with the taste of marshmallows. And then the NBA launched a game that allowed basketball fans to throw balls at virtual hoops. In this way, the association hoped to win young fans of this sport, who have grown up in the era of digital advancement. Dosi companies released just play To test the ground, but in the future, access to a large audience may significantly decline, and the first mass hype around the technology will begin to subside.
In most cases, in order to appreciate AR technology, people must use programs or acquire special equipment. While this may be the case for some people, and it can be different, marketers are obligated to think through the right strategy for their earnings and promote the value of their product to the marketers.
However, regardless of the evidence of negative trends, analysts predict active growth in the AR segment: according to Digi-Capital estimates, in the next five years the market will increase to 83 billion dollars. The number of brands that are embracing AR speaks to the technology's potential, and also shows how the technology can drive app sales, especially for those companies that target younger, mobile shoppers. In 2018, it is important for marketers to get rid of this new habit, so that they do not fall behind more aggressive competitors.
Added reality– one of the rich technologies of interaction between people and computers. Its specificity lies in the fact that, through software, it visually connects two independent spaces: the light of real objects around us and the virtual light created on the computer.
The new virtual environment is created by overlaying the programming of virtual objects on top of the video signal from the camera and becomes an interactive way of creating special markers.
The added reality is that there are already a lot of risks in medicine, advertising, military technologies, games, object monitoring and mobile devices.
The basis of augmented reality technology is an optical tracking system. This means that the “eye” of the system is the camera, and the “hands” are the markers. The camera recognizes markers in real light, transfers them to the virtual center, superimposes one reality ball on another and thus creates the light of augmented reality.
There are three main directions in the development of this technology:
“Marker-free” technology It uses special recognition algorithms, where a virtual “mesh” is superimposed on the superfluous landscape captured by the camera. On this basis, software algorithms find certain reference points, which indicate exactly the place to which the virtual model will be “linked”. The advantage of such technology is that real-world objects are markers themselves and there is no need to create special visual identifiers for them.
The technology is based on special markers or tags because they are easier to recognize by the camera and give it a precise connection to the place for the virtual model. This technology is highly reliable because it is “markerless” and operates practically without failures.
The combination of marker and markerless, the main technology of augmented reality, is based on the spaciousness of the expanded object. It contains data from GPS/GLONASS, gyroscope and compass built into the mobile phone. The location of the virtual object is indicated by the coordinates in space. Activation of the augmented reality program is achieved when the coordinates stored in the program are matched with the coordinates of the customer.
Trying to turn off technological risks and avoid problems when developing a prototype software complex, we have chosen the reliable and updated marker technology of augmented reality.
Also, the development of marker technology has additional advantages in terms of introducing into the methodical part of the raw materials that are to be analyzed in counter-illumination installations during the development of specific topics and carried out. practical work behind her.
For robots using augmented reality technology, the following components are required:
Augmented reality technology is fundamentally a security program. Then there are special mathematical algorithms that link the camera, tags and computer into a single interactive system.
The main task of the system is to determine the trivial position of the real mark behind the photo, which is captured behind the additional camera. The recognition process is carried out in stages. The images from the camera are taken first. Then the program recognizes each video frame based on the specified pattern - the frame of the mark. If the video is transmitted in 2D format, then the mark frame found on the frame is designated as a 2D contour. As soon as the camera sees a frame in too much space, it means that it itself is depicted in the middle of the frame. Once the remaining time has been completed, the system will create a virtual 3D model in the two-world coordinate system of the camera image. I tie it to the mark.
Therefore, since we did not move the mark in real space, the virtual 3D model on it exactly follows the handle of the mark.
Unfortunately, marker technology, like any other technology, poses few possible problems for robots with tags. It turns out that when the mark disappears, the object can “jump” from it or disappear from the screen entirely. This means that the camera simply stopped reading the mark. There are five main reasons for this.
First of all, why can you have a problem? The darkened area requires direct illumination, daylight lamp, camera light sensitivity - all these parameters contribute to the level of mark recognition.
Another problem is the lack of separation of the real mark from the space in relation to the camera. If the camera is forced to clearly and completely cover the frame of the mark, it will not be possible to recognize it if the mark is under the skin or if the area of the frame is closed, for example, by hand. Another reason is that the mark needs to be moved from side to side. Most amateur cameras simply cannot keep up with the frame rate per second and lose the mark at once from the model.
Just as the first two folds are easy to put in, just follow the instructions from freezing, so is the third, more serious problem. This is related to the calibration of the camera. Calibration is required to make the model of a real camera work in computer space.
To add perspective and depth to a 2D image that is displayed from the camera on the screen, you need to define the perspective projection parameters for the camera. You can earn money in home minds, vikorystyuchi “shakhivnitsa” and special security program.
Another problem that often comes with web cameras is the low cost of the cameras. Amateur optics, especially cameras on laptops, usually do not have good lenses with a high cost factor. This gives rise to more non-linear problems and problems in robots with the marks of augmented reality. For example, if the mark will be far from the camera or at the limit of visibility, then the rest will simply not be visible. This is due to the purchase of a camera with a higher level of separation and further calibration.
The remaining problem is the lack of security software. Various recognition algorithms can detect and destroy the frames and “read” the picture of the tag. For this type of model, the models may be displayed incorrectly (for example, a completely different object may appear on the page with the owl) or be removed from the screen.
The hardware, in order to implement the basic functions of augmented reality technology, must fulfill 3 main tasks: to remove the video stream of carbon dioxide, and to be able to process this video stream and additional threads with a ball with virtual objects and, of course, display the collected data on the display device for spraying with the end koristuvach .
In contrast to virtual reality, which encourages consumers to buy expensive headsets to connect to the virtual world, reality is a more viable option for retailers and marketers iv. All that painters need is a device with a camera that will allow them to interact with the outside world, and not be overwhelmed by the new one. This is why AR technology is so important for mobile app developers.
Vaughn allows people to admire the light through your “filter”. You don’t ask them to completely jump into another reality. You insist on uniting their world with yours. These are the things that cannot be promoted on a website or landing page through a lack of interactivity.
Let's take a look, for example, at e-commerce websites. Sales on such sites are growing exponentially, but people continue to go to primary stores (especially during the holidays and weekends). And it turns out that in offline stores they can rub the product with their hands, check it and interact with sellers and other buyers in real time while finalizing the purchase. Shopping on the Internet is always a risk.
As you already guessed, AR technology can change that for mobile apps. Added reality allows customers to interact more meaningfully with your product and brand. And that's not all. The added reality, connected with the functions of geolocation, can significantly make life easier for the farmers.
If you are looking to capitalize on the coefficient of maturity, developing the core and interactive AR interface may be the key to winning more loyal customers of the coming rock.
And to understand which types of augmented reality will be most suitable for your program, look at the applications of companies that are already successfully using this technology.
Axis, what do you write to Google:
AR will become a valuable addition to many other websites. For example, this technology could help people navigate online platforms and allow potential buyers to visualize products during the shopping process and notice what stench is in their home.”
However, the fact that there are not so many mobile add-ons with augmented reality technology today allows us to draw conclusions about the fact that many marketers and retailers are in no hurry to introduce them. I want a bunch of real butts that we want to get to know you about. We hope that they will encourage you to try augmented reality technology for your website in 2019 or later.
For the rich among us, reality is already a part of everyday life. And it doesn’t matter if we vikorist ourselves or look at the content of the creations of those who stasoved. What is the language about? Great, about social measures.
Today, there are three platforms that offer augmented reality technology.
Pershim boo Snapchat:
Snapchat is adding basic camera integration so users can capture and share their photos and videos with others. With the advent of augmented reality technology, it was possible for people to try on different masks on themselves. Instead of traditional filters that change the intensity of the photograph, the masks are animated so that they move around the world.
In Stories, Instagram allows you to set extended filters that “stick” to the face or screen. Like Snapchat, there are several animated filters that mimic facial expressions.
Another social platform that is thriving in AR is Messenger from Facebook:
The popularity of augmented reality filters on Snapchat and Instagram suggests that Facebook will not be left behind and introduce AR from mobile apps.
Your program does not have to be connected with the social network in order to take advantage of the advantages of photo and video filters.
If your add-on includes a border or communication component: chat in the middle of the program with other clients, attention to a profile photo, etc., you can easily set up similar augmented reality filters to create up to The success of your program is more immediate and unforgettable.
Not only individuals of your koristuvachs can exchange for additional augmented reality technology. This can also be different spaces.
Let's look at another way to use AR technology.
Marvel at 3DBrush:
At first glance, you might think that this is just another mobile program that allows you to make small pictures on your photos or videos. Ale scho in nomu tsikavo – tse 3D and “stickers”. Painters can create small forms of any size, color and complexity in a trivial space. These elements then “stick” until more middlebrow. Regardless of where the camera camera moves, the objects move to the same place.
LeoAPP AR is another program that allows you to have fun with changing space:
If you can hold the butt lower, place the gun on the table, otherwise there will be a flat surface:
Of course, this is far from the only animated object that you can place on a flat surface using an additional program. And other holographic animations, the size of which can be adjusted to fit the real physical space. For example, if you want to talk to them every night or ask them to accompany you during the presentation.
It is important that we do not give any further information about what you can earn with the help of such mobile programs. Of course, you can simply use them for social media (along with other augmented reality filters), or rather, use them for promoting branded videos.
— bv, є i will be an important marketer. The best thing is that these days you can do it with the help of smartphones, and no special equipment is required.
Adding trivial information or objects to the advertising or initial video can be a viable option for using augmented reality technology. It can be used not only by those who want to adapt their mobile app for their companions, who are already exploiting the advantages of AR in social networks, but also by companies that want to change the focus on their brand.
Due to the fact that Pokémon Go has, to some extent, conquered the whole world, the games have become the most popular application of the latest augmented reality technology in mobile applications.
We are still alive and well, however, we no longer hear stories about those who overcame an injury (or died) while playing Pokémon Go.
Before installing a mobile add-on for additional AR software, think about security. If you ask the koristuvachs to take part in any activity outside the confines of a safe, enclosed space, you will not be able to control their actions. When business owners suffer injuries during the process of making a public presentation, this can seriously harm the image of your brand (like the Pokémon Go bug that damaged restaurants).
Perhaps augmented reality technology is being used more often in games like AR Sports Basketball these days.
The program allows you to place a basketball hoop on any flat surface - on a bench or on a table. This is a miraculous way to relax and develop self-esteem and also to connect with friends, family and colleagues.
Of course, you can develop an add-on that is included in AR-play, as shown in two examples above.
You can also think about ways to gamify other mobile programs using augmented reality technology. For example, a company that delivers pizza, in order to encourage customers to install the program and buy through it, can add a “Grat” tab to the front of an important sports team. Garny method keep the staff busy until the hour of cleaning up.
Unleash your creativity! AR games can only be used in gaming programs.
Augmented reality allows you to display interactive objects in real physical space. When the home is equipped, this technology can help buyers make purchasing decisions without leaving home (whether at work, or in transport on the road to work, etc.).
IKEA is one of the brands that already has this potential.
The picture shows how the model of the table from IKEA is expanded in real space. You just need to select a product to click and place it in your location. In the picture, a 3D projection of the table is placed in front of the real table to make it easier to align them and understand how the new table will fit into the interior.
They don’t care about what online stores are promoting today report description Buyers of goods, as before, perceive the difficulties of making purchases today, as they cannot see how these other goods will look in real life. IKEA is planning to change this.
IKEA will simplify the purchasing process by describing the most important functions. The pilots launch the camera and point it directly at any object in the real world. Possibly, they deserve it book police at the hotel, they stinked, and the friends were staying at home. All they need to do is take a photo of the item and allow the IKEA store access to that photo. Additionally, select similar products from the IKEA catalog.
As you know, the addition represents not only similar tables, but tables similar to them.
If you already have or want to create a mobile app that sells products to partners B2C or B2B, and whose products fit well into your physical environment, such a function will be useful. You can save time and instead plan meetings in the office or conduct stressful telephone conversations, transferring clients, so that your products suit them, encourage them to try it yourself.
The owners of your mobile app, singly, want to decorate the space around you, but also for yourself. Previously, they had to go somewhere to reconcile new look, or making do with online purchases Zavdyaki AR is no longer necessary.
L`Oreal has a Style My Hair supplement:
In the past, computer technology, which was used to reduce hair color, looked really bad. You needed to take a photograph of your appearance, and the site would put a fake hair on your head. It’s not enough for people to realize how the color goes with their skin tone, the color of their eyes, and so on. Ale images did not always appear accurate, which controlled the enemy in an absolutely marinous way.
As you can see in the pictures, the L'Oreal supplement does not only change the chestnut color of a girl's hair to a new light shade, but also disappears from it when she turns her head.
Another company that is a victor in augmented reality technology is Sephora.
Not all girls feel excited when putting on makeup. This is why it belongs to the Sephora program. Instead, in order to entice clients to buy a bunch of expensive cosmetics, as they are supposed to, it’s a good idea to come up with a way to create them yourself, supplemented with advanced technology reality to work all the work for them.
Do you remember the movie “The Craft”? With Vikorist programs, you feel like the heroine of a movie.
Does your program sell products for self-improvement or cosmetics, or simply promote Step-by-step instructions For the record, think about how augmented reality technology can change the perception of the consumer. Work in such a way that your clients feel confident when making decisions about changes to their appearance: whether it’s the technique of applying makeup to their hair or tattooing.
Alright, let's talk about how augmented reality technology can change the reality of the real world.
Most of all, we have already guessed Pokémon Go and how it collects GPS data from the mobile device of the customer. This technology allows Gravians to re-track Pokemon wherever the stink goes: restaurants, shops, parks, etc.
Ale scho yakscho mi trokhi rozshirimo cordoni? Supplemented reality, connected with geodata, does not just help the correspondents find speech in their physical state. You can use it to brighten up your walks in the real world.
Guess when you got up and traveled to other countries. Perhaps you vikorized the translation to translate unknown phrases. Perhaps you also asked Siri to translate something for you. Ale think about those, if it was a miracle, if you didn’t have a chance to do this. Road sign. Restaurant menu. Article in the magazine.
The Google Translate program can be useful:
Near the butt of the picture you can see a handwritten phrase on English: “Where is the bathroom?” When you select a language to translate a phrase, you will see a fragment of the text for translation:
The translation is always 100% accurate, which may be due to the poor handwriting (in case of handwritten text). Ale, crazy, the program makes life easier for the koristuvachs, such a necessary Swedish translation.
Explore other add-ons with additional reality, such as collecting GPS data from a mobile device.
For example, the FindMyCar program. Of course, the technology does not work without knowledge, because we cannot accurately record the position of the machine, otherwise it can guess the correct direction. The future may have more comprehensive programs - such as Google and Apple Maps - that allow people to quickly navigate locality.
Different technologies with additional functionality have their own disadvantages. First of all, vartіst. In other words, look for a function unique to your brand that can effectively improve your brand’s evidence. In addition, it is necessary to spend a lot of money to motivate investors to engage with the program.
It’s just that they don’t do tricks, because you want the profiteers not only to covet the extra money, but to profit from it. (Remember: the coefficient of morning is not only attraction). You must develop a function for additional augmented reality technology that is even more attractive. First, what should we start with, your tributes. Yak write Jordan Thomson:
“Added reality is much stronger in the activity of the koristuvach, but virtual reality is not the same. It remains an outdated technology and for the rich synonym of igor. Designers should source more data and analyze it to understand the needs and needs of their clients.”
It is also a good idea to spend an hour and read the descriptions of most programs to avoid statements about the technology that will be beneficial especially for you. Update your knowledge of your existing programs and think about how you can add any function using augmented reality technology to your program.
And, you know, don’t forget to include a description of your program so that it’s easy to understand.
AR reality has been added. This is a term that denotes a technical element, but it is often misunderstood and important to mean. Regardless of those who have been lost in the world of business for many decades, they only begin to steal from the world of their fellows.
The tight eyepieces of advanced reality have been adopted as a potential game changer for the way we live. But what is AR really, and why is it such a buzzing fashionable word? Why are Apple, Facebook, Google and others pushing the upcoming AR so hard?
Additional reality is not very easily accessible, so try it for yourself, you may feel a little stupid. And if you are a vikorist, the technology and ecosystems that stand behind them are not good or beneficial for most people.
Stay calm, friends. We have collected videos from your hot drinks. Read further.
Virtual reality is different from simulated reality. VR will take you to the place and try to make you believe that you are really there. The reality has been added to the reality. AR wants to keep you close to your world, but he also wants to act like a ball between you and your world.
In short, this is a technology that complements your light, dividing graphics and images and videos on top of it. The first AR device, which was born in the 1960s and dropped the name “Sword of Damocles” (seriously), put this idea in stone. If the device itself is large and bulky, it will put a geographic grid on top of your vision.
Well, how is reality itself connected with mixed reality? They're actually pretty similar, but Microsoft is pushing to call the HoloLens headset a mixed reality device rather than an augmented reality device. In essence, the mixed reality is similar to the amazing interconnection between virtual VR and AR augmented reality.
Think about it this way: Mixed reality - when virtual objects can interact with real objects in the world and at the same time. Find out that you have placed a virtual table in your room, and then you can bypass the tablet. Or a version of Pokemon Go, where Pokemon can escape from the path of crazy people to go poz. This is a mess of reality.
The technology itself can take different forms. The most popular form of communication is through our smartphones. Snapchat filters can transform you into a cute dog or act like digital makeup. You can also color your photos and videos in a fun way, for example, by stretching the face or placing your head on the body of a dancing elf.
The other two main forms are headsets and smart eyepieces. Smartglasses, perhaps, are the most important form factor for extended reality, giving us ease and simplicity in virtual devices. Headsets are a bit bulky, but they are often too large to accommodate all the sensors and technologies needed to run.
Yes, sensors. For extended functionality, you need to add a function. You need a camera because it can capture and interpret light. For what purpose the sensors are needed, if you move the device, it is understandable that it should be kept up to too much light. Vіn will require security software If you can collect all these words at once, and, most importantly, you need a portable processor and battery to support your work and work at a time when you are sick.
Okay, let's figure it out here. So, the added reality usually includes sharing the charts against your eyes in order to change the way you see your world. Don't worry about it.
It turns out that reality is expanded - a more vague term, but we have not understood it. Bose, for example, is working on audio-augmented reality. It's as good as it seems. Instead of showing you the balls above this world, he simply tells you about those you are kidding.
This type of AR, obviously, is better for those of us who have a weak vision, but it can also serve as a great stopping point, since the technology of visually augmented reality is still in full swing, first it will be ready for companions. Visualization of the required powerful processors and large batteries, not to mention the advanced design technologies.
Audio will not require such work. You can simply marvel at the world behind the other camera, seeing where you are, and then tell you about those you marvel at.
Surely, what are AR? In essence, it is a computational platform. AR can completely change the way it interacts with our computers. What’s worse is that our computers will not be indestructible, we sit in front of them, and the whole world will be.
For example, myself big butt- when you walk around and feel hungry. You need a few things to sleep, so you press your smart eyepieces and ask for fancy restaurants. If you admire a restaurant, the Yelp rating may show up. You can get tired and undo all the instructions and recommendations, you can look at the menu, first of all you can drink on the spot. That's it, stay off the phone.
If you want to go to a place other than the actual one, AR can give directions to the streets, showing you where to go and what time to take a mandrivka. You can synchronize with local systems and display as long as you can go through this transition.
If you go to the restaurant and say this, you may be surprised to find out your grub information for yourself in front of you. Perhaps we can tell you what will fit into your diet or how much nutrition you need to work on, first you can pick up this pecan pie on your day.
AR is no different for objects. They can also use it to improve their interactions with people as Stanford works on the BodyNet system. You could just look at someone and wonder at the noses they are wearing that they don’t give off a stench to you, either for your sake or for your sake. This will help you change inappropriate dates, embarrass your friend and say the wrong things. Besides, you know, if you identify your other cousin in a fun way, you'll get lucky first.
Other types of research include full-time work and group work. Magic Leap CEO Rory Abovitz talked about the ability to monitor NBA games in the middle of the airwaves - there is no need for the TV station. You could then transform your life into a gaming space, play in a virtual board games Or just shoot at the amazing little jocks, without worrying about installing anything. In addition, the price is a new fashionable trend. Didn't get stuck last season.
One technical thing you need to know about visual AR: not all systems are created the same way. Div, there are two main methods for creating additional implementations of headsets and eyepieces.
Do you remember Google Glass? How did the frame with the crooked little clothes come together in the corner? Sklo designed his display on this crap piece of glass. AR in whose position is fixed in whose position. We can’t get to your bachenya or else. We believed that other eyepieces, such as the Everysight Razor, would take similar approaches to AR.
Projected AR can also be aligned with sensors and used for public AR demonstrations. The finest example of this is the UC Davis AR sandbox. It projects the map onto a box with sand, and adjusting the sand controls the projection. Suspension AR hasn't been a hot topic yet, but it's likely that things will come to fruition if companies can figure out ways to synergize physical interaction with imaging techniques.
Another method based on technology is called a light field. This projects AR images directly into your eyes, and the goal is to easily mix AR images with it as you see real light. You may be familiar with light field cameras that capture the amount of light in any scene, allowing you to change the focus after the fact. The light field technology for AR is similar, but allows you to naturally focus on these AR images, as if the smell was really in the world. Both Avegant and Magic Leap have embraced AR technology.
The effect is the subtle normalization of AR graphics. It’s hard to understand that this is real, and not a projector on a glass.
Expanded reality: devices - now and in the future
Now you know that this is an additional reality, but how can you vikorize it? Or how do you vikoristovuvatimete yogo in the future? Well, now there are a number of devices that allow you to use AR. Most of them are directed to business and work, but the remaining material is just around the corner (2020, it seems, is the year that everyone indicates).
Great tato. For a long time, HoloLens has been seen as the ultimate augmented reality device. This very little bit of it has licked off, the fragments of skarga on your vuzka have grown by 35 degrees in the field of vision. And also the preparation of side dishes for AR's companions. HoloLens is widely available from companies and retailers, and can also be used in the same programs as Windows Mixed Reality headsets for AR-VR robots.
$3000, Microsoft.com
Blade AR Specifications - Best of all AR eyepieces. They look good, they come with Alexa on board and include features such as time navigation, notifications based on progress and notifications. There is also an 8-megapixel camera with 4 GB of memory for storage. You save 2 to 2.5 years of autonomous work. I don’t smell the stench (especially this one), but the stench is even closer.
$1,800, vuzix.com
Everysight has gained its wealth of evidence by creating augmented reality devices for military devices, and using them to create a bet on AR glasses for cyclists. Raptor uses its own smartphones to provide you with information about your trip. There's also a camera for you to take fist shots in some special moments. Tim is not a mensch, but he is also a backdoor product at Shirshu, I will launch an AR platform.
$499, everysight.com
Primarily aimed at businesses, a trio of ARG smartphones from ODG will be available at the same time. Є R7, which debuted in 2015, has 720p lenses, 37-degree field of view, voice recognition, Bluetooth, Wi-Fi and rox sensors. The R8, which debuts later, has a 40-degree field of view, position adjustment, a 1080p display and a Snapdragon 835 processor. The R9, which is powered by a wide range of lenses, brings the field of view up to 50 degrees
$2,750 (R7), $1,999 (R9), TBD (R8), osterhoutgroup.com
Okay, so it’s more concrete, it’s less complicated, and it’s all about added reality. Lenovo is teaming up with Disney to pair the Mirage AR headset with the Game Light and your phone with the Jedi Challenges app. You also pick up a small ball, and then, as long as everything is good, you can train for the help of your light sword, like Luke Skywalker yourself. May the force be with you.
AR doesn't just let you look at the world, it gives you objects with which you can interact. This is a cube, but the great world also wants to give you an AR-based game that you can play with. If you need more support, it's cheap and fun, especially if you want your children to join this expanded life.
$14.99, merge.com
Tim Cook, who is already aware of the augmented reality drive, is confident that the company will continue to develop its AR ecosystem until it fully confirms AR hearing eyepieces. Apple has been experimenting and patenting voices for quite some time, including headsets that you can fold your phones into.
While this technology is not ready, ARKit is a way to encourage developers to create AR programs and prepare an ecosystem. To our knowledge, this is already the most bitterness of AR, which is what we used to drink. We recently released updates to ARKit 1.5 that allow vertical placement of AR objects and groups.
To be sure, Google is also planning to create an AR ecosystem around ARCore. Google Glass may be an epic failure, but it does not mean that Google is considered an augmented reality. Google is pushing AR smart classes, but waits until the technology becomes mature enough to become mainstream. So why not go back and create an ecosystem of supplements and distributors this time? One word to gain respect: Google recently added a company called Lytro, which specializes in light field technology.
After many years of mystery, Magic Leap introduced its first product: Magic Leap One, a pair of AR glasses that connect to a computer with a small disk and equipped with a remote control. remote care for keruvannya for everyone. We know that this is similar to an all-in-one solution that replaces your computer. We know that he will have programs like ILM and NBA. We know that your controller is 6DoF. We know that it will cost close to 1000 dollars, and that will come. This is everything we know. For the most part (including Beyonce's), Magic Leap One can be equipped with AR, which we have been hoping for for so long.
What is the hero that the world of AR will require, this is the dancing hot dog of Snapchat. The company may have the most popular model of the AR machine, and it has attached a sock to the attached camera with eyepieces. The bottom line, however, is a pair of AR smart eyepieces. Snap has both talent and patents, to earn it, we just need to check and marvel.
Everything you need to know about VR/AR technologies
Anastasia SkrinnikovaVirtual reality is the creation by technical means of light that is transmitted to people through their senses: sight, hearing, smell, smell, etc. Virtual reality has both an influx and a reaction to the influx.
Augmented reality (AR – “augmented reality”) – technologies that augment the real world, adding sensory data. Regardless of the name, these technologies can both bring virtual data to the real world and extract it from a new object. The capabilities of AR are interchanged with the capabilities of devices and programs.
Let us immediately clarify the difference between AR and VR:
VR blocks the real world and confines the user to the digital world. When you put on a headset and instead of a general rapture, you find yourself in the thick of the zombie stuff, that’s VR.
AR adds elements digital world y real. If you are walking down the street and the Pokemon Dregonite appears on the sidewalk in front of you, then AR.
Augmented Reality App: Pokemon GO
It is generally accepted that the development of virtual reality began in the 50s of the last century. In 1961, Philco Corporation developed the first Headsight virtual reality technology for military purposes, and this became the first technology to be used in real life. If we rely on today’s classification, the system would soon be upgraded to AR technologies.
Morton Heilig is rightfully respected as the Father of virtual reality. In 1962, the Russians patented the world's first virtual simulator under the name “Sensorama”. The device is a bulky device that is reminiscent of slot machines of the 80s, and allows viewers to try out the immersiveness of virtual reality, for example, ride a motorcycle through the streets of Brooklyn. Ale Vinakhid Heilig caused distrust among investors and the scientist had to confess.
"Sensorama" by Heilig
Several years after Heilig, a similar approach was introduced by Harvard professor Ivan Sutherland, who together with student Bob Sproull created the “Sword of Damocles” - a virtual reality system based on a head-mounted display. The eyepieces were attached to the frame, and the picture was broadcast through the computer. Unfazed by such a cumbersome approach, the CIA and NASA became obsessed with technology.
In the 1980s, the company VPL Research developed more current equipment for virtual reality - EyePhone eyepieces and the DataGlove glove. The company was created by Jaron Lanier, a talented winemaker who attended university at 13 years of age. I myself recognized the term “virtual reality”.
Augmented reality went hand-in-hand with the virtual until 1990, when Tom Caudell first coined the term “augmented reality.” In 1992, Lewis Rosenberg developed one of the earliest functional augmented reality systems for the US Air Force. Rosenberg's exoskeleton allowed military personnel to virtually control machines operating at a remote control center. And in 1994, Julie Martin created the first augmented reality at the theater under the name “Dancing in Cyberspace” - a production in which acrobats danced in virtual space.
In the 90s, there were other successes, for example, Australian Julie Martin took virtual reality out of the television networks. At the same time, the development of gaming platforms based on the use of virtual reality technologies began. In 1993, Sega released the Genesis console.
At the demonstrations and early screenings, everything ended. Games with Sega VR were accompanied by headaches, tediousness, and addiction, which were by no means the highest in sales. High variety of devices, scanty technical equipment side effects They made people forget about VR and AR technologies at any moment.
In 2000 years, with the addition of AR technology, Quake has the ability to explore amazing streets. True, it was only possible to play in a virtual world with sensors and cameras, which did not dampen the popularity of the game, but became a change of mind for the appearance of the famous Pokemon Go.
The current boom began again in 2012. On September 1, 2012, the small-scale startup Oculus launched a campaign on the Kickstarter platform to collect funds for the release of virtual reality Sholom. Retailers have reported to customers the effect of complete constriction of screens with separate 640 by 800 pixels for the skin eye.
The required 250 thousand dollars have already been collected in the first few years. Three and a half years later, on June 6, 2015, pre-sales of the first serial live virtual reality device Oculus Rift CV1 began. To say that the release will be completed means to say nothing. The entire first party of Sholoms was bought up for 14 rubles.
This became a symbolic beginning of the boom in VR technologies and the rapid growth of investments in this country. Since 2015, virtual reality technologies have truly become a new technological Klondike.
Although the possibilities of virtual reality are not yet available to the masses, several companies are engaged in the development of these technologies.
Vlasnik Universal Studios and Comcast invested $6.8 million in the small VR studio Felix&Paul in Montreal, which began to work with Funny or Die and the White House.
The New York Times also invests in the development of virtual reality. I have already created a lot of 360-degree videos for the Kanski Levy festival.
The Russian market of virtual and augmented realities is widely represented by small companies that develop projects based on foreign software (Oculus Rift, HTC Vive). Such, for example, is the company AR Production, which entered the market in 2011 and is working on projects under various companies - including the Museum of Augmented Reality, booklets with augmented reality for Gazprom and a virtual tour for Groholding "Kuban".
But not all companies want to do business by relying on the incompetence of their colleagues. Thus, the Russian company Boxglass not only captures video in 360 format and expands it with AR/VR programs, but also vibrates virtual reality eyepieces.
The company VE Group is working even cooler - founded about 10 years ago, it calls itself a system integrator for 3D visualization and virtual reality systems. In addition to developing virtual tracking centers and VR rooms, the company is developing VR solutions for the oil and gas industry, lighting and everyday life.
The virtual reality market in Russia is also well represented by startups, some great ones and some not so great. Among those who have definitely succeeded, you can see the startup Fibrum, which is promoting its virtual reality platforms from the German retail outlets Media Markt and Gravis. Another great project is the augmented reality motorcycle show LiveMap, the final version of which will be presented at CES 2018.
This is the look of the VR-show from Fibrum.
Read more about the AR/VR market in Russia in Rusbase materials:
What is the easiest way for a startup startup to know the cost for developing a project? Sure, get an investor.
If you have created (or you want to create) a VR startup and are looking for investors in Russia, then you will gain respect for the VRTech Foundation, which is the reason for the growth of orientation towards VR projects in the early stages in Russia in 2016 ii, America, Europe and Asia.
What investors should think about AR/VR, read the Rusbase materials:
Virtual reality is a phenomenon in which infrastructure and technologies develop in parallel with the development of content. It is also true that the eyepieces of virtual reality are those who can marvel and work through them.
Therefore, it is possible to identify a number of main directions in the development of galusia, depending on the content and sphere of stagnation:
Є detailed examination of the skin market at these points. And below we will tell you about how VR and AR technologies themselves are being developed in different areas.
If you have carefully read the part dedicated to the history of virtual reality, you already know that developments have already begun for their implementation for military purposes. Since then, the developments of VR have become clear, and now they are beginning to stagnate, not only in the military, but also in other areas. For example, for the relief of mental disorders. Researchers from Harvard University published evidence of their effectiveness current methods VR for treating mental illnesses, and especially troubling neuroses and phobias. And in the bitter past, a group of scientists from Great Britain and Spain demonstrated its effectiveness in using virtual reality.
Perhaps the most valuable VR developments will be lost in medicine. For students medical universities It is no longer necessary to develop mastery on corpses; now virtual simulators with tactile feedback have appeared. This is what a simulator for surgeons based on virtual reality looks like:
The best solutions for virtual and augmented reality in marketing. If you think that marketing and advertising are a waste of time and money, check out the Bill Clinton Anti-Poverty Foundation's Inside Impact project. In order to collect money for the development of the African continent, the fund will create a film filmed with a 360-degree camera. When looking at each other, the watchers go to Kenya together with Bill Clinton and his daughter Chelsea. Raising those with HIV/AIDS, malaria, the lack of canopy beds and the prospects of sleepy energy, it is practical to look hand in hand through streets, schools and other settings that lead to empathy.
VR – the future porn industry?
Before VR objects, we bring all the devices that are used to connect virtual light. You can use:
Virtual reality suit- a device that allows people to experience the world of virtual reality. This is a suit that completely isolates from external light, in the middle of which there is a video screen, a multi-channel acoustic system and electronic devices that touch the nerves of the skin, causing an illusion dotikiv or, for example, the wind, what dme.
However, the preparation of such a costume is ineffective due to its high level of skill, so for frequent confinement in the virtual space, you should wear virtual reality gloves and gloves.
However, the whole year the name of the virtual reality suit is haptic This includes all types of skin receptions, for which work there will be a wonderful image American startup suit
