Today's social media floorings are deeply rooted in our life, so the warehouse of five of the most popular social maidanchiks practically does not change from river to river. Tim is not less, the scale of penetration and vikoristannya tsikh sotsmerezh vіdrіznyayutsya in zalezhnostі vіd geography and demographic factors. Razuminnya tsikh vіdmіnnosti plays a great role in targeting a specific audience. Comparing to the most popular social media, it is important to pay attention not to the number of registered public records, but to the number of active corylists. Looking around, you know that the social services will grow faster for others, and that they will fall at once.
The diagram, prepared by the Statista analytical agency, gives a clear indication of the number of active corystants (in millions) in the most popular social networks in the world. Cool Facebook list. Chi tse can someone zdivuvati. Facebook borrows more of the market share of over 2 billion active corylists. In September 2017, the closest competitor to the giant is WhatsApp, which also belongs to the Facebook corporation. Todі vіn buv in another place. Today, on another row, with 1.5 billion active YouTube channelers. Facebook Messenger and WhatsApp take up a third and a quarter of the month.
They are followed by platforms, most of the audiences are located on the territory of the Asia-Pacific region. Tse QQ, WeChat and Qzone (with over 600 million active subscribers). It shows that in the lands of the Asia-Pacific Region the number of popular social media is low. After them, we have a cluster of popular ones on Zakhodі Maidanchikiv - Tumblr, Instagram and Twitter.
In Russia, the penetration of social media is estimated at 47%, the accounts in them may be 67.8 million Russians. For the tribute of Statista, the most active in the Russian Federation is winning YouTube (63% of the population), other places are visiting VKontakte - 61%. The global leader Facebook is no more in the fourth row with an indicator of 35%. Among messengers, Skype and WhatsApp dominate (38% each).
Marketers call on SMM for a short time. Do any socialist organizations concentrate zusilla? Twitter, which, from 2010 to 2017, managed to pick up an audience of 313 million subscribers, showing the highest growth rate compared to the largest competitors of Facebook, WhatsApp and the Chinese WeChat. The foundations of 2013 roci Instagram already until 2014 surpassed Twitter in the size of the audience.
A new study by Statista showed that in 2017, Twitter has a strong influence on super-nicknames. Vіn demonstrating the lowest increase in the total number of active audience, which from the 3rd quarter of 2015 to the 3rd quarter of 2017 became less than 23 million. Facebook this hour grew by 461 million.
Know how to behave and how to publish your work in social media, it is also important, the shards form the image of your brand and, as a reminder, stimulate the curiosity of buying your products or, on the other hand, fit into your groups. Social networks are more and more victorious as platforms for working with clients, de clients, who have the potential, want to take control of their needs in the real time mode. From the charts, taken from Sprout Social, it can be seen that 48% of hard workers can be upgraded to buy a fast food in a group. 46% respond positively to promotions, and 42% can choose a product for the brand, as on the side of the presentation of light content. 27% of interviewees knew that they would like to make a purchase in order to show them the materials that sound like they are being heard behind the scenes.
Half of the participants in the Sprout Social survey said that they would stink as a brand name, as if I would publish materials there, that they should be called out to them, and 27% said that they would mark the brand and the other side as spam and block it. For the very same reason, for the sake of getting to know your potential clients, it is so important to publish relevant materials, as they know your opinion. target audience.
An important factor that contributes to those, how much time we need to add SMM to the social media, is the audience's reach. Here I am dominating Facebook again, and we are also looking for a better time, so we believe, we take away the analytic company comScore as a result of the recruitment of a group of young people from the USA.
The successes of Facebook are hostile. In addition to the fact that the social security itself borrowed the top row, other platforms that the corporation owned also paid for another third place. The penetration rate of Facebook Messenger is 47%, and Instagram follows it.
From the latest data from Pew Internet, pointing to the diagram below, we can see that Facebook is the leader and for the number of active audiences for production. 76% of koristuvachiv go to the social media today, on Instagram, this show is 51% more expensive. Only 42% of Twitter correspondents look in there every day, which may be half as much as Facebook.
In the USA, the average day is spent 2 years 1 quilling on social services, in Russia koristuvachs spend more than an hour on social maidans - 2 years 19 quills.
Analytical marketing company TrackMaven analyzed 51 million posts from various companies out of 130 galleries, in order to recognize which social networks have the highest coefficient of engagement. The results showed that the absolute leader in getting 1000 forward payers on Instagram. This flooring is more for showcasing other social media, that I had a chance to put together a big diagram to illustrate the difference between Facebook, LinkedIn and Twitter.
As you can see from another graph, Facebook is clearly ahead of Twitter and LinkedIn. The reason for this is those who publish more posts on Twitter, because there is no algorithm here, which allows only a small part of the audience to show content. Through this, brands have to catch their lines with posts in order to break through the informational noise. Tse, with my own devil, lower the price of publication. Below is the average number of posts per public record in three social media.
WeAreSocial is currently updating its all-season statistic report Global Digital Report, which collects basic data about social media around the world. It is possible to recognize, in different social ways, maidanchiks are rooted in different parts of the world. Zivuvannya calls out to those who are seriously behind the pace of penetration of social security.
Below is the main view of the conduction of the follow-up.
The numbers are growing rapidly, especially the number of active workers in social services and mobile buildings - the penetration rate is 39%, which is 5% more, lower in 2017.
If we talk about the structure of web traffic in terms of the type of outbuildings, then the most traffic is generated by mobile phones (52%, 4% higher, lower). From desktops, only 43% of all web pages are viewed, the price is 3% lower than the top value.
Pivnіchna, Zahidna and Pivdenna Europe, and also Pivnіchna America can boast of themselves high level penetration of the Internet - 74% -94% of the total population are covered with the all-world mesh. In Russia, 110 million people use the Internet - 76% of the total population.
The growth of the global social media audience in September 2017 became 13%. Most of the increase in the number of coristuvachs is noted in Saudi Arabia. Since September 2017, the number of people has increased by 32%, the average high light indicator has increased by 17%. India, Indonesia and Ghana are among the most significant indicators of growth. The reason for the haircut was the development of technologies, which made it easier for the population to access social maidanchiks. The most important social services grew in the UAE, Pivdenniy Korea that UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).
Oscilki most of the time koristuvachіv fall on Facebook, it would be well known, like the content that you publish, to show yourself in your social media and like the functions of victoriousness, so that you can increase your coolness. According to the statistics of social media, the average hype of publications becomes 10.7%, with the help of organic posting it is 8% (organic hype in Russia becomes 11.3%), and for paid posts the value is 26.8% (27.4% in Russia) . Organic and paid posts on Facebook have great potential. It is important to competently target publications, to discriminate against like-minded people.
You can see more information about the global digital market in 2018 by looking at our outlook on the Internet 2017-2018 in the world in Russia: statistics and trends, which we prepared on the basis of the Global Digital 2018 report.
Graph zі zvіtu GlobalWebIndex below, warehouses on the basis of the experience of the Internet-koristuvachіv, miraculously inspire the popularity of various social services in the country. Indonesia, Philippines, Mexico, India and Brazil are among the dozens of the most active audiences in the skincare sector, and are significantly ahead of the United States, Great Britain and the lands of Europe.
Of the three social media representations (Facebook, YouTube, Twitter and Google+), Russians are the most active in visiting video services. Twitter and Google+ are regularly viewed by less than 20% of our followers, while Facebook is regularly reviewed by over 40%.
As is obvious from the graph, different age groups tend to have a similar structure of social networks. It’s worth noting that the social services have reached the stage of maturity, if with help you can reach all demographic groups regardless of age and status. Blame it on Instagram and Tumblr with a younger audience.
Following The State of Social 2018, 96% of brands may represent themselves on Facebook.
At least half of the experi- ences can have a documented SMM strategy. Great business is less likely to be prioritized than a small company (60% said such a document could stink).
If you talk about tipi content that is published by brands, then the image, the text that is sent, is in the lead. Irrespective of those that video posts, as a rule, win the most attention, video content takes up less than a fourth row here. Tse pov'yazano nasampered from the folding of such materials.
At the beginning of 2017, Smart Insights jointly with Clutch conducted an interview among representatives of the business, in which they showed that they represent the greatest value for them. It was clear that among B2C companies Facebook is the most effective (93% of respondents), and the majority of B2B companies give priority to LinkedIn (93%).
Through social networks, you can reach any audience, regardless of status, age, social status. 98% of online stunners are registered in social services, and most of them are older people aged 55-64.
An average koristuvach spends 2 years 15 years on prey, spitting and splicing on social maidanchiks, and juveniles 16-24 years old - may be three years old. If you do not consider SMM as a channel for attracting clients, then you will act voluntarily to competitors for the respect of your target audience.
4 out of 10 Internet correspondents are subscribed to the side of favorite companies in social networks, and a quarter are subscribed to brandy, if they plan to buy. People are positively placed on such content, which is an active presence in social media, which is of great value to companies.
People in the age of 16-24 are encouraged to search for better information about brandy in social networks, and not in joke systems. A quarter of the most respected groups of the century know that a large number of likes on the side of the brand can save them before buying. In the group of 35-44 years old, 20% of the children said about the same. Social commerce can be one of the main channels for looting profits, but it is also important to diversify the susilla, but not to rob the bet only for advertising.
Facebook is the largest social media in terms of the number of corylists, but YouTube is the reason for the video itself. Video posts are gaining the most active attention, and the leading brandy is constantly publishing videos on their sides.
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It is important to note that Belarus, Kazakhstan, Kirghizia, Nimechchina, the USA, Tajikistan, Turechchina, Great Britain and France were awarded only from the repaid countries.
Women become 57% of the koristuvachs of Odnoklassniki. How and sooner than two century categories 26-35 years and 36-45 years to become half of the social media audience. Varto indicate that in categories 18-25 years old and 26-35 years old people more by 3%. In the largest group of 56-65 years, women are the least likely to prevail, their share is 5% more per person.
If you break up coristuvachiv on quiet, who go to the social media from mobile phones, and quiet, who “sit” in Odnoklassniki from desktops, then it’s respectful that the audience is going to stationary computers for a century.
Zagalom, 74% of koristuvachivs enter the social media from mobile outbuildings. The number of mobile audiences for the region has grown by a total of 1 million. Whereas in 2017, 26 million mobile subscribers visited social networks and smartphones, in 2018 the number was 27 million. The monthly mobile audience grew from 50 million to 51 million subscribers.
As for the cross-platform audience of “Odnoklassniki”, then 48% of corystuvachs are encouraged to help the social network only from mobile devices. Before speech, tsey ostentatious protyazh rock zrіs by 7%. Only 26% of desktops are OK, and 26% of those who are “sit” in the social media are both smartphones and computers.
Have you ever wondered if Facebook is bigger than Vkontakte? Chi scho rob the Chinese without Twitter'a?
And we made up our minds.
practical leather koristuvach Іnternet of registrations at іy chi іnshіy social merezhі. Today, these are not just tools for communication, but a number of media maidans, as if IT giants can light up their names. The axis of action is from them.
right: Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz and Chris Hughes
The most popular social network in the world does not require representation. Vaughn was created by Mark Zuckerberg and yoga susidy by the room - Eduardo Saverin, Dustin Moskowitz and Chris Hughes. On February 4, 2004, a social media event named Thefacebook was launched for Harvard students. The light launch took place on the 26th of spring 2006.
Widespread geography
sponsored by Bitly Science Team
Today's Facebook canceled everywhere wider. Insanely, the popularity of the Merezha is growing in different countries. For example, in China it is fenced, in Pivnіchniy Korea you can do it better, and in Russia Vkontakte and Odnoklassniki pulled the carpet. Approximately 25 million correspondents in our country face Facebook.
Audience
in Russia, according to Brand Analytics
QZone - the most popular social media I blame China.
Її the audience is available 755,000,000 another ostentatious middle of the world of social workers.
At Qzone, it is more important for men (57% versus 43% for women) to sit in the room from 26 to 30 years. Why don't you know how quiet, who is less than nineteen, otherwise the peculiarities of legislation, otherwise the stench will take your age. :)
Vlasniki
left-handed, right-handed: headmaster Ma Huaten, vice-president Seng Yi Lau
Merezhey Volodya, the telecommunication giant Tencent (messengers QQ and WeChat, also on the right). Before the speech, the company's CEO, founder Ma Huateng, adding 10.26% of the shares known to us by the DST Foundation, but the whole part of Mail.ru, yak vіdpovidaє for foreign investments
For more inaccuracies, we called more showcases with diagrams. Do you love diagrams? To assess the real audience, take the number of active correspondents for a month or a day.
the number of social supporters who showed activity over the remainder of the month
The fact that Facebook is the most popular in the world does not call out the daily meals. Such an admiration is hostile, the number of active correspondents on Facebook may have been compared with the audience reshti zgadanih soc. measure at the sum.
capitalization of enterprises, yakі volodіyut social measures
Chinese telecom giant looks like a mad leader. Not surprisingly, QZone Crimea, Tencent Volodymyr with other social media, decal messengers and free-to-play games. Nagaduє Russian Mail.ru, increase in spiel. To the point, without regard for modestly equal to other capitalization, the Russian company is pursuing an investment policy and diversifying its assets. Of the six reviewed soc. merezha, capital Mail.ru of representations at chotiriox without middle, and in one side.
(5.00 s 5, rated: 3 )
The Mail.Ru Group company continued and surpassed the audience of the most popular social networks in Russia - Odnoklassniki, Miy Svit, VKontakti, Facebook and Twitter.
In the past, the main demographic indicators, geography, showed similarity and authority in the behavior of coristuvach social networks. To obtain the best objective results, we used data from TNS, comScore and Brand Analytics.
May be the largest monthly audience VKontakteі Odnoklassniki, yakі vіdvіduyut more 52 and 42 million. corystuvachіv vіdpovіdno. Bila 30 million. people come to My world, troch less - in Facebook. Russian audience Twitter an order of magnitude less 11.6 million.
The largest high-ranking woman is among the shortest classmates of Odnoklassniki (56%) , and the most popular number of people in the middle of koristuvachiv Twitter ( 47%).
The average statistical koristuvach Odnoklassniki to spend at the social merezhі more than an hour average statistical koristuvach VKontakte (20 khvilin against 10). Zvіdsi mayzhe dvorazov's perevag at the number of glanced sides for a month.
Koristuvachs often make public records in various social media. Monthly audience Mogo Light most often overwhelmed VKontakti (87%)і Classmates (80%). 68% koristuvachіv VKontakte so Odnoklassniki.
Maizhe half of the audience Odnoklassniki (43%) living in small places with a population of up to 100 thousand. osib. The situation is different FacebookіTwitter, 34% і 35% koristuvachіv such bags near the great settlements (over 800 ths. osіb).
In a smaller world: discuss hobbies, publish creative works, advertise as little as possible.
We present the data of the regular follow-up of the active audience of social measures in Russia in May 2017. Until now, social media data is included on VKontakte, Facebook, Instagram, Twitter, MoiMir and LiveJournal. The main respect is focused on the active (writing) audience, oscillating our social measures as public communications and injecting them into the formation of the public thought. The data presented to the audience, opinion, status and regional distribution of the authors of the social media of Russia.
The number of "roaming" authors for the day of 2017 the rock was becoming 38 million they were generated 670 million. The most important part of the content is seized by social networks - 470,737 thousand publications to become 70,2% to become a part of the collective obsession with riddles in social media 11,7% according to global number, video resources 10,8% .
Social media VKontakte recorded for a month 25 722 tis. authors and more 310 795 tis. reconciliation. Instagram having continued the trend of growth - the grass on the Maidan has been fixed 7 143 yew. active authors. For the obligatory public content in the measure, there were no changes. 71 733 tis. reconciliation. Twitter has published in a month 78 372 tis. tweets per 1 171 ths. authors. Facebook 1 953 tis. authors 53 413 ths. public notices.
VKontakte
Gender distribution in the Merezha traditionally: 58.4% of the authors in the women's article, 41.6% - of the people. The main age group - 37% - authors of 25-34 years. A friend for the number of the group - 18-24 years old (25.7%).
As far as the geographic distribution of the authors of VKontakte is concerned, St. Petersburg has the largest penetration rate - 44.9%, the Murmansk region is the other region (30.26%), the third is Moscow (28.43%).
The largest penetration rate was recorded at St. Petersburg - 13.66%, Moscow with an indicator of 10.91% in another area, and the third - Sakhalin Region (10.14%).
Facebook has 1.9 million authors and 53.4 million followers. 58.9% of the authors are female articles. FB-authors are older than active authors of VKontakte. The prevailing age group (25-34) currently has 37% of authors, the other group has 35-44, and 30.6% of authors lie before it. Older than 45 years - 23.5% of authors.
In the first place for regional penetration - Moscow: 7.73% of Muscovites publish posts and comments on FB. With whom mayzhe, half of the authors of FB are Muscovites from Moscow (953417).
For geo-penetration in the first place, St. Petersburg (2.28%), on the other - with insignificant differences - Moscow (2%), on the third - the Republic of Sakha (1.5%).
MY SVIT
Gender distribution here is more equal, lower in other dimensions: three more than half - 54.4% of the authors of the women's article. In My World, only 8.7% of authors are younger than 25 years old. The largest group - 55 years and older (34.9%). Part of groups 35-44 and 45-54 - 21.1% and 21.4%, apparently.
For regional penetration, Moscow is leading - 0.25%. Trochs come from Sevastopol, Chelyabinsk region and St. Petersburg - 0.23%.
LIVEJOURNAL
LiveJournal has 81 thousand. authors Less than 3 million were indexed for the grass. 60.4% of the authors are human beings. 39.7% of the authors in VKOM 35 to 44 years - ce and є the main age group of LJ. 31% of authors - 25-34 years. Another 17.8% - 45-54 years old.
LiveJournal and Twitter, like before, are the only Maidans, on which the authors of human articles are respected: here їх 60.4% and 55.4% apparently. VKontakte youngest authors. The main groups - 18-24 and 25-34 years old - took 25.7% and 37%, depending on the case. The authors of FB and LiveJournal are as similar as possible to age-old groups: there are active authors in 25 to 45 years, but the groups differ most – Facebook has 25-34 (37%), and LiveJournal has 35-44 (39.7%).
“The main trend is that social media is growing more actively beyond social boundaries,” says Natalia Sokolova, CEO of Brand Analytics. - In social media, there is a growing trend for the content of koristuvach for the promotion of the current mobile and smartphones, as well as for the promotion of new formats in communications - messengers and the store format. Plus, it is necessary to protect the growth of the media for the promotion of the distribution of professional content on social media channels.
The latest version of the report, which includes the rating of authors and groups of social media, is presented in the presentation and is available for review and download for free.
Notice - be it a public post - at the status, on the wall, at the groups, comments, etc. Notice in the special listing or in the "only for friends" mode is not forfeited.
